Making Sustainable Fashion Affordable and Accessible for the General Public

Encouraging a zero-waste framework in the fashion industry by reinventing thrifting as it exists. Looking at the problem of fast fashion from a business perspective and reinventing a sector of sustainable fashion to make sustainable clothing the preferred choice for the shopper. Empowering the shopper to feel their best in their custom fit and designed clothing.

Did you know that the world produces 92 million tons of fabric waste annually with the United States (17 mil.) and China (20 mil.) producing the most?* This is why it is important to encourage everyone to reuse and repurpose instead of making new clothing. Making thrifting a luxurious, pleasant, and efficient experience would make a big difference for the world, the fashion craftsmen, and the customers.

*Citation of statistic:

Ruiz, A. (2023). 17 Most Worrying Textile Waste Statistics & Facts. theroundup.org. 

https://theroundup.org/textile-waste-statistics/#:~:text=The%20world%20produces%2092%20million,are%20produced%20globally%20every%20year