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Class of 2027
Major:
Digital Media & Film
Minor:
Art and Art History
Lane McCarthy '27 was resides in Melrose, Massachusetts. Currently enrolled at St. Lawrence University, Lane is studying Digital Media with a minor in Studio Art. A longtime interest in visual storytelling and design has shaped both academic and creative pursuits.
Internship:
Semester:
Summer 2026
Description

Over the summer of 2026, I had the opportunity to intern at Breakthrough, a design-led marketing agency in Boston known for its visual storytelling, photography, cinematic video, and drone content. Working closely with the agency's founder, Bradley Ellis, gave me an inside look at how a small, creative team builds real marketing strategy for clients across the hospitality, recreation, and healthcare industries.

The internship was hands-on right from the start. My tasks included drafting personalized outreach emails to prospective clients, writing a full client case study, and developing brand blurbs and content for local businesses. Along the way, I got to see firsthand how a design-led agency thinks about storytelling differently for every client it works with.

I went in with a couple of clear goals for myself, and I'm proud to say I made real progress on both. First, I wanted to become more well-rounded in my knowledge of marketing, understanding how strategy, outreach, and brand identity all come together behind the scenes. Second, I wanted to improve my content and graphic creation skills, building a stronger creative toolkit I can carry into future opportunities.

I'm so grateful to Bradley Ellis and the whole team at Breakthrough for the mentorship and trust they gave me this summer. This experience only reaffirmed my goal of pursuing a career in  marketing, and I'm excited to keep building my portfolio and network as I work toward that.

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