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I spent this summer interning with the Utica Comets, the AHL affiliate of the New Jersey Devils. I worked closely with our marketing and merchandizing teams to promote the team through social media and ad campaigns. My largest project this summer involved analyzing the responses of two 60+ question surveys completed by our Season Ticket Members, and provide their feedback to the office to further improve their experience next season. Throughout my internship, I was able to participate in events such as our Summer Season Ticket Member Party, and the 2024 Utica Stampede which let me interact with the Utica community and build a foundational understanding of the importance of fan engagement in the sports entertainment industry.
This internship provided me insight into all aspects of sports entertainment, and further developed my passion for working in this industry in the future. Overall, I'm incredibly grateful for the opportunity that was made possible by the generosity of the Stewart's Shop and Dake Family Internship Fund.